Put Yourself in Their Shoes

To better understand what your customers are experiencing, put yourself in their shoes during the event. The event organizer should ask team members to: → Walk the perimeter of the venue or stand in the back of the park → Walk through the crowd at different times → Engage your customers...a simple "How's it going?"…

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Get Connected with a Fans Page

A fan of an event or a festival often creates a Facebook public group fans page. This provides a way for him or her to feel more connected to the event. Many group pages invite others to join and contribute their favorite experiences, memories, artists, foods, photos, etc. As time goes on, the page creator…

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Don’t Forget the Mosquito Repellent + Marshmallows

This blog further explains how the basics of camping are similar to organizing an outdoor event. Water Is the campground water drinkable? Otherwise bring some gallon jugs from home. Bring some extra containers to transfer water from the community spigot so you can wash dishes. Is water readily available at your venue and is it…

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Why Promote Just One Event at a Time?

Many events organizers want and need to promote more than a single event. In reality, they need to promote all their events, as ticket sales revenue is crucial to covering operating costs. Sponsor dollars only go so far these days. The thought of annoying customers by requiring them to purchase each event ticket individually is…

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Delivering on Promises Made to Your Sponsors

Your event chairman is likely to be one of the people involved in soliciting sponsors. However, as chairman, she has much to do to orchestrate an event. A smart chairman delegates the responsibility of handholding sponsors soon after they’ve sign on the dotted line...that’s not to say she won’t be hovering to make sure “her”…

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Devine Wine & Chocolate

While Hersey is known for its chocolates, travel several hours north to Montrose, Penn., to discover Chocolates by Leopold. The chocolatier creates gourmet treats, some flavored by wines from local wineries. The annual Chocolate & Wine Festival will held mid-May and celebrates the finer things in life. Area wineries, vineyards, bakeries, cheese makers and organic…

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Lessons from a Bad Date Also Apply to Social Media

I think we’ve all lived this experience at one time or another. If not on a dinner date, then being caught at a party. You know when that little cartoon bubble over your head reads, “Someone save me.”  You’re polite. You nod your head. You smile. Underneath you’re dying to slip away because you’ve been…

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Need Volunteers for Your Event or Festival?

Usually two levels of volunteers needed for an event or festival - those who play an integral part in the overall planning and those who are involved only during the event. Let’s focus on those needed during the event. If you’re lucky, your year-round volunteer coordinator for your festival or event is someone who does…

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What About Overnight Security?

If your event is like many others operating on a shoestring budget, paying for overnight security can be a luxury, as well as a necessity. A concession vendor’s contract should clearly state their equipment (especially those items left overnight) is brought onto the premises “at their own risk.” No one likes to walk into his…

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