How to Market a Summer Festival with a Limited Budget

Breaking it Down with this List of Best Practices Summer calendars are filled with beer, wine, food, music and literary festivals of all types, plus air shows. This list of best practices to promote and market summer festivals is designed  to help drive attendance, especially those with smaller marketing budgets. 1. Festival Talent - Traditional…

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Online Merchandise Sold Here: Shopping Carts

If your event is looking to sell merchandise online, several shopping carts are available for WordPress. Probably the best free version is the plugin or extension WooCommerce. The shopping cart itself is free, but add-ons require a fee. For example, to access FedEx live shipping rates, etc. Some of the plugins for payment gateways are…

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Why It’s Wrong to Treat Your Sponsors Equitably

In the Event Business Not Everyone Deserves a Trophy for Just Showing Up Don’t try to level the playing field when it comes to event sponsors. An email arrived the other day and asked a question about the equitable treatment of sponsors. It seems that a volunteer was preparing an ad for the local newspaper…

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The Combo Package: A Theme and A Page Builder

The vendor Elegant Themes makes a WordPress theme and page builder combination named Divi. It offers a wide selection of themes and is a fairly good page builder. To access, Divi, a user will be asked to join. The fee is approximately $89. This gives access to all the Divi themes and plugins, plus the…

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Let’s Get Started Building Your Website Pages

A page builder will make it much easier to lay out webpages. Several are available in the marketplace, but one named Elementor is extremely good. Like many options available today, it has a free and paid version. The free version includes many of the features most organizations need other than, in our opinion, the ability…

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So What’s This Thing Called WordPress?

WordPress is a content management system. Its themes are pre-built, so it is fairly easy to simply add a theme and then customize your festival or event’s webpages providing you have a little website development know-how. Design templates will already exist with these out-of-the box options. Of the themes available in the marketplace, make sure…

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What’s The Real Cost of Cheap Hosting and Its Impact on SEO?

What allows a cheap hosting company to be cheap? An oversimplified answer is the resources – the server processor, limited RAM (random access memory) and a shared server. When you compare processing power with other services, it’s more likely to be slower. The more RAM, the faster your website can pull information, for instance, photos,…

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How to NOT Get Publicity and Media Coverage

It’s important that event planners watch and listen closely to what is and isn’t done and said. In particular, this would include interactions with outsiders. The tip off should be when a committee or team member complains that something didn’t happen. In recent months, a freelance travel writer shared that he’d reached out to an…

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Fyre Festival – So Many Lessons to be Learned

I'm sure the Frye Festival held at Great Exuma in The Bahamas will go down as a case study on how not to do an event. It should also serve as a reminder to consumers that they need to do their own homework before purchasing event tickets. A word of caution:  most celebrity endorsements are…

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