Festivals & Events Blog

How to NOT Get Media Coverage

How to NOT Get Media Coverage

It’s important that event planners watch and listen closely to what is and isn’t done and said. In particular, this would include interactions with outsiders. The tip off should be when a committee or team member complains that something didn’t happen. In recent...

Fyre Festival – So Many Lessons to be Learned

I'm sure the Frye Festival held at Great Exuma in The Bahamas will go down as a case study on how not to do an event. It should also serve as a reminder to consumers that they need to do their own homework before purchasing event tickets. A word of caution:  most...

Something Had to Give

Something Had to Give

It’s odd. The very thing that was the catalyst to write a book on event and festival management – my blog – is what took a backseat during the last 12 months. I simply ran out time while writing what started out to be one book but ended up being a book and a resource...

How to Market a Summer Festival with a Limited Budget

How to Market a Summer Festival with a Limited Budget

Breaking it Down with this List of Best Practices Summer calendars are filled with beer, wine, food, music and literary festivals of all types, plus air shows. This list of best practices to promote and market summer festivals is designed  to help drive attendance,...

What Happens When You Don’t Ask for Volunteer Help

What Happens When You Don’t Ask for Volunteer Help

So what happens when the guy who is overseeing your event’s site (city park or venue), doesn’t make the time to meet with the volunteer coordinator? The worse case scenario is all the volunteer floaters are shifted to his needs. Volunteers can potentially be pulled...

Surprising Statistics

Surprising Statistics

According to comScore, although 60% of all browsing happens on mobile devices only 15% of online purchases are made on mobile. Think shopping versus buying. According to the University of Pennsylvania, The Wharton School's marketing professor emeritus Stephen J. Hoch,...

Best Social Media Practices for Festivals & Events

Best Social Media Practices for Festivals & Events

Geared toward festival organizers, these "Best Social Media Practices for Festivals and Events" were designed to illustrate when and how event planners could use social media to communicate news about their festival, sponsors, entertainment, ticket sales, merchandise,...

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