How to Pick the Right Overnight Security Firm?

In interviewing security companies, ask how frequently their personnel make routine walk-thrus. If they respond, “every hour or half-hour” that’s the wrong answer. The frequency is not the issue, it’s that it’s done at the same time. Predictable behavior is exactly what thieves want. Find out what methods are used so their staff members do…

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Can You Keep a Secret? The Event is Private.

Every now and then you hold events that are closed to the public - by invitation only. There’s nothing wrong with that - only wanting those you want to attend. In fact, some more exclusive events are often the most sought after in town. For some organizations, it’s a board-only event, a sponsor thank you…

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With Waitlists – Make It a Sell-Out

Waitlists are a wonderful way to keep an event or activity full. They are geared toward events with a fixed inventory of seats, slots, bunks or a maximum number - say per instructor or per tour guide…things with limited capacity. Waitlists are the digital version of standing in line. If you want the chance to…

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Festival Organizers Swipe Away Using USB Credit Card Readers

Events organizers, staff and volunteers want and need the ability to process credit card transactions securely, correctly and in a timely manner. It doesn’t matter whether it’s someone standing at the Ticket Office looking to purchase tickets, a guest at a museum reception desk wanting admission tickets, or festival-goers waiting at the event to buy…

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How to Sell New Year’s Eve Party Tickets

It’s official. Halloween is over and the holiday season has officially begun. New Year’s Eve party planners understand the challenge. Everything must be set in place, but almost no one will purchase their tickets until after Rudolph and Santa have faded into the moonlight. Year after year NYE event organizers have seen the same results.…

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How to Sell Tickets to Your Event Using PR

Many cities, destination marketing organizations (DMOs) and chambers of commerce have a public relations (PR) or communications department or outsource their PR efforts to a firm specializing in this service. These agencies are obligated to those paying them and their objectives are those set by their bosses and contracts. Your event’s publicity needs may be…

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Maximizing Non-Profit Membership Relationships

The fire that fuels many non-profits is its membership. Providing members something otherwise inaccessible is what defines the inner circle from the outer circle. I’m special. You’re not. Be special. Be a member. Q. But how does this translate operationally when it comes to event ticketing and registration? A. Simple. Create promotion codes, which really…

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