Promoting to your existing database remains the top resource.
While it’s great to have the names and mailing addresses, an email address is the most valuable bit of information these days. Keep the post office address handy though. When a bounced email is returned, use the postal mail to reach out to them and invite them to provided updated data.

Nowadays, there are several databases any organization should “work” and maintain. Much like the best time to get a job is when you have a job. The best database is one you’ve been working for a long time. If I had a nickel for every business that wished they had solicited email addresses before the downtown in the economy…

Databases to work:
Previous Ticket Holders.
One of the most important things to consider as you sell tickets is, “Do you want to ask for only the ticket buyer’s name or all of the attendees?” Or is the logic one person is the leader and the best point of contact.

If you sell your event tickets to a younger more tech savvy market, and offer events throughout the year also gather phone numbers to send SMS texts. Get permission as some individuals may still have the older flip phones, which may not be web ready and/or have a text plan. Also remember that just because someone has a smartphone does not mean they text.

To learn more about event and festival management, check out “Secrets to Successful Events:  How to Organize, Promote and Manage Exceptional Events and Festivals.” For those with event planning experience, consider, “Secrets to Successful Events Resource Guide: 42+ Easy-to-Use Tools and Resources.” Both are written by internationally known author and speaker Lynn Fuhler and are available on Amazon and at major booksellers.