Colleges + Universities

Event Management Course
  • A complete how-to-manual
  • An easy turnkey solution for educators
  • Chapters flow in a logical, easy-to-understand manner
  • Addresses all relevant topics of event planning: event themes, sponsors, marketing, publicity, talent, volunteers, merchandise, vendors/concessions and more
  • A real world perspective on event planning with keen insights, tips and tools
  • A true time saver with sample contracts, bids, letters, etc.
  • Endless take-aways for students to use in real life applications
Secrets to Successful Event Book and Resource Guide

It’s what you’ve been waiting for!

With this go-to manual, your students will learn how to plan, implement, promote and manage events of all sizes.

This essential handbook – Secrets to Successful Events:  How to Organize, Promote and Manage Exceptional Events and Festivals – provides professors, instructors and teachers comprehensive steps on running a successful event in a logical progression.

The Resource Guide – a quick-start guide to hosting and promoting any event – is a companion text. It features sample letters, contracts and forms used in key areas:  sponsors, marketing, publicity, talent, volunteers, merchandise, vendors/concessions and more.

Lynn Fuhler has successfully organized festivals and events throughout her career. The former tourism director of Clearwater Beach, FL, she served as chairman of the all-volunteer Clearwater Jazz Holiday, then the largest free jazz festival in the Southeast U.S. Fuhler holds a transportation, travel and tourism degree from St. Louis University’s Parks College and her firm works extensively in hospitality industry marketing.

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Also Available on Amazon – Print and Kindle

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