A tour de force to be sure, Ms. Fuhler has pulled all the stops. Written in the author’s characteristic horse sense style, this tome neatly balances depth with breadth, humor with pragmatism. While someone new to event planning might consider this a must-have playbook, it is also loaded with value for a seasoned veteran as well – a roadmap to continuous event improvement.
“Secrets” has something for everyone, regardless of event size. A variety of event types are covered. Ms. Fuhler’s years of experience in travel, PR, and entertainment shine through. Particularly impressive, however, is her understanding – and nuanced exploitation – of digital media. How many event organizers even consider the role that a blogger’s “casual energy” could play?
Probably unlike most reviewers, I’ve heard the author speak on more than one occasion. This book reads like she speaks – clear and to the point. It is logically organized, efficiently cross-referenced, and very thorough, yet neither heavy-handed nor pretentious.
— Dale H.