Facebook – the ever-changing Facebook – can be used in multiple ways to reach potential ticket buyers.
#1 Place your event on your calendar.
#2 Ask each performer to put the event on their calendar and reach out to their fan base.
#3 Create not only your event’s business page, but also set up a group. It can be shared:
a. Only within that small group.
b. Or you can control who sees the group
Private – only members see who is in the group and posts are private
Closed – only members can see the group and the posts
Open – anyone can see the group, who’s in and the posts.
#4 Find a third party to create a “Fans of” your event page. While it may seem redundant, it will bring some credibility to your event. If you can stay hands-free and disconnected all the better.
#5 Be as inclusive as possible and whenever possible promote other activities in the community. After all, event goers typically are active and involved.
Be as engaging as possible with those who post on your event. Say thank you for any positive comment. Whenever there is a reasonable problem try to take it offline and resolve it without the entire world being a party to the back and forth.
#6 Use Facebook to tell stories. Avoid the pitfall of so many posts that do nothing more than brag about him or herself and tell you to buy their products or services. Put it in these terms, how much fun is it to spend time with someone who tells you how wonderful they are or have a salesman pushing their products or services on you?
Don’t we try to avoid those types of people at party that are arrogant, self-promoters? Time and time again, that’s how businesses use Facebook. Sad, but that is not what is going to get you likes, friends/followers or fans. Put the hard sell in the drawer.
Instead, tell a heart-warming story. For instance, Bob Roberts, a rock artist is scheduled to be in town during your event. The story is not “tickets are $X.XX to see Bob play.” The story is last year when Roberts performed at the festival, he also took the time to visit a local children’s hospital. Post a photo or a link to the hospital. With this story, you’ve generated another dimension to the artist and opened up a new door to perhaps to others who work at the hospital or know a child who was at the hospital. Stories provide you the opportunity to reach new people and have tentacles reach further into the community.
#7 If you set your preferences to answer public questions, realize you will get a variety of questions. Some people no longer take the time to visit your website where most of the common answers can be found. Many individuals, especially performers (musicians and managers) do NOT understand that it is in poor taste and highly frowned upon to SELL their services via Facebook. Sadly Facebook does not offer a way to post in large letters. “Booking inquiries should be directed to Adam Jones. See website for details.” Or “Food Vendor Applications accepted through June 1, 2014.
To learn more about event and festival management, check out “Secrets to Successful Events: How to Organize, Promote and Manage Exceptional Events and Festivals.” For those with event planning experience, consider, “Secrets to Successful Events Resource Guide: 42+ Easy-to-Use Tools and Resources.” Both are written by internationally known author and speaker Lynn Fuhler and are available on Amazon and at major booksellers.