In this post: cancelling a festival or an event – what’s involved? Are people willing to go out in their hometowns? safety concerns? health concerns for family and friends? generational interest in attending festivals and events? how many potentially would attend? when do…
I’m sure the Frye Festival held at Great Exuma in The Bahamas will go down as a case study on how not to do an event. It should also serve as a reminder to consumers that they need to do…
According to comScore, although 60% of all browsing happens on mobile devices only 15% of online purchases are made on mobile. Think shopping versus buying. According to the University of Pennsylvania, The Wharton School’s marketing professor emeritus Stephen J. Hoch,…
It’s not unusual for festival organizers to want to offer their customers more options than a single or multi-day ticket. Quite often they also want to package a group of event tickets into a festival pass. Finding an online ticketing…
Breaking it Down with this List of Best Practices Summer calendars are filled with beer, wine, food, music and literary festivals of all types, plus air shows. This list of best practices to promote and market summer festivals is designed …
Many events organizers want and need to promote more than a single event. In reality, they need to promote all their events, as ticket sales revenue is crucial to covering operating costs. Sponsor dollars only go so far these days.…
So what happens when the guy who is overseeing your event’s site (city park or venue), doesn’t make the time to meet with the volunteer coordinator and ask for assistance? The worse case scenario is all the volunteer floaters are…
Every now and then you hold events that are closed to the public – by invitation only. There’s nothing wrong with that – only wanting those you want to attend. In fact, some more exclusive events are often the most…
Waitlists are a wonderful way to keep an event or activity full. They are geared toward events with a fixed inventory of seats, slots, bunks or a maximum number – say per instructor or per tour guide…things with limited capacity.…
Events organizers, staff and volunteers want and need the ability to process credit card transactions securely, correctly and in a timely manner. It doesn’t matter whether it’s someone standing at the Ticket Office looking to purchase tickets, a guest at…