Event Organizers: It’s Time To Tackle Your Photo Library

It's Time to Tackle Your Image Library

It’s going to be awhile before full-scale events return. Take advantage of the down time to tackle you festival or event’s photo library. If you’re like many event organizers, your media library probably includes a hodgepodge of images – some high and some low-resolution photos … the latter perhaps taken on a smart phone with … Read more

How to Not Receive Free PR and Media Coverage

No Media Coverage Blog

It’s important that event planners watch and listen closely to what is and isn’t done and said. In particular, this would include interactions with outsiders. The tip off should be when a committee or team member complains that something didn’t happen. In recent months, a freelance travel writer shared that he’d reached out to an … Read more

How to Market a Summer Festival with a Limited Budget

Summer Festivals on a Limited Budget

Breaking it Down with this List of Best Practices Summer calendars are filled with beer, wine, food, music and literary festivals of all types, plus air shows. This list of best practices to promote and market summer festivals is designed  to help drive attendance, especially those with smaller marketing budgets. 1. Festival Talent – Traditional … Read more

Best Social Media Practices for Festivals & Events

Best Practices - Social Media

Geared toward festival organizers, these “Best Social Media Practices for Festivals and Events” were designed to illustrate when and how event planners could use social media to communicate news about their festival, sponsors, entertainment, ticket sales, merchandise, concessions, etc., and to engage customers and potential volunteers. Official Announcements – As festival ticket sales, talent or … Read more

Get Connected with a Fans Page

A fan of an event or a festival often creates a Facebook public group fans page. This provides a way for him or her to feel more connected to the event. Many group pages invite others to join and contribute their favorite experiences, memories, artists, foods, photos, etc. As time goes on, the page creator … Read more

Lessons from a Bad Date Also Apply to Social Media

Social Media Lessons for Events

I think we’ve all lived this experience at one time or another. If not on a dinner date, then being caught at a party. You know when that little cartoon bubble over your head reads, “Someone save me.”  You’re polite. You nod your head. You smile. Underneath you’re dying to slip away because you’ve been … Read more

How to Sell New Year’s Eve Party Tickets

New Year's Eve Ticket Sales

It’s official. Halloween is over and the holiday season has officially begun. New Year’s Eve party planners understand the challenge. Everything must be set in place, but almost no one will purchase their tickets until after Rudolph and Santa have faded into the moonlight. Year after year NYE event organizers have seen the same results. … Read more

How to Sell Tickets to Your Event Using PR

Sell Tickets Using Publicity and PR

Many cities, destination marketing organizations (DMOs) and chambers of commerce have a public relations (PR) or communications department or outsource their PR efforts to a firm specializing in this service. These agencies are obligated to those paying them and their objectives are those set by their bosses and contracts. Your event’s publicity needs may be … Read more

How to Sell Tickets to Your Event Using Community Relationships

State or County Tourism Agencies These are often called DMOs – destination management organizations – and many are funded by taxes collected by hotels for each night a guest stays. The more successful each DMO is in filling hotel rooms, the more dollars become available to promote. And so the cycle continues to grow and … Read more

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