It’s going to be awhile before full-scale events return. Event organizers can take advantage of the down time to tackle you festival or event’s photo library. If you’re like many event organizers, your media library probably includes a hodgepodge of…
In the Event Business Not Everyone Deserves a Trophy for Just Showing Up Don’t try to level the playing field when it comes to event sponsors. An email arrived the other day and asked a question about the equitable treatment…
Of the several payment options available, the two most popular and easiest to get up and running are PayPal and Stripe. A third option, Braintree, is also very good. The latter was purchased by PayPal a few years ago, but…
The conversation begins like this, “I need a website but I have no idea what to do. How do I go about creating one?” It’s helpful if this person is open to learning new things, receptive to technology and has the…
It’s important that event planners watch and listen closely to what is and isn’t done and said. In particular, this would include interactions with outsiders. The tip off should be when a committee or team member complains that something didn’t…
According to comScore, although 60% of all browsing happens on mobile devices only 15% of online purchases are made on mobile. Think shopping versus buying. According to the University of Pennsylvania, The Wharton School’s marketing professor emeritus Stephen J. Hoch,…
If your event is looking to sell merchandise online, several shopping carts are available for WordPress. Probably the best free version is the plugin or extension WooCommerce. The shopping cart itself is free, but add-ons require a fee. For example,…
The vendor Elegant Themes makes a WordPress theme and page builder combination named Divi. It offers a wide selection of themes and is a fairly good page builder. To access, Divi, a user will be asked to join. The fee…
A page builder will make it much easier to lay out webpages. Several are available in the marketplace, but one named Elementor is extremely good. Like many options available today, it has a free and paid version. The free version…
WordPress is a content management system. Its themes are pre-built, so it is fairly easy to simply add a theme and then customize your festival or event’s webpages providing you have a little website development know-how. Design templates will already…