It’s One of the Most Frequent Questions Festival Organizers Ask

Most Frequent Question - Website - Blog

The conversation begins like this, “I need a website but I have no idea what to do. How do I go about creating one?” It’s helpful if this person is open to learning new things, receptive to technology and has the time available to understand the fundamentals and to oversee the project. An Overview and Definitions … Read more

Something Had to Give

Blog Header Secrets to Successful Events Book and Guide

It’s odd. The very thing that was the catalyst to write a book on event and festival management – my blog – is what took a backseat during the last 12 months. I simply ran out time while writing what started out to be one book but ended up being a book and a resource … Read more

Online Merchandise Sold Here: Shopping Carts

Blog Website Online Merchandise Shopping Cart

If your event is looking to sell merchandise online, several shopping carts are available for WordPress. Probably the best free version is the plugin or extension WooCommerce. The shopping cart itself is free, but add-ons require a fee. For example, to access FedEx live shipping rates, etc. Some of the plugins for payment gateways are … Read more

The Combo Package: A Theme and A Page Builder

Blog Website Theme and Page Builder

The vendor Elegant Themes makes a WordPress theme and page builder combination named Divi. It offers a wide selection of themes and is a fairly good page builder. To access, Divi, a user will be asked to join. The fee is approximately $89. This gives access to all the Divi themes and plugins, plus the … Read more

Let’s Get Started Building Your Website Pages

Blog Website Page Builder

A page builder will make it much easier to lay out webpages. Several are available in the marketplace, but one named Elementor is extremely good. Like many options available today, it has a free and paid version. The free version includes many of the features most organizations need other than, in our opinion, the ability … Read more

So What’s This Thing Called WordPress?

Blog - Website WordPress

WordPress is a content management system. Its themes are pre-built, so it is fairly easy to simply add a theme and then customize your festival or event’s webpages providing you have a little website development know-how. Design templates will already exist with these out-of-the box options. Of the themes available in the marketplace, make sure … Read more

What’s The Real Cost of Cheap Hosting and Its Impact on SEO?

Blog Website - Real Cost of Hosting, SEO

What allows a cheap hosting company to be cheap? An oversimplified answer is the resources – the server processor, limited RAM (random access memory) and a shared server. When you compare processing power with other services, it’s more likely to be slower. The more RAM, the faster your website can pull information, for instance, photos, … Read more

An Explanation for Event Planners: Hosting, Servers and Tech Support

Blog Website Hosting, Serves, Tech Support

An endless number of hosting services are available each offering a variety of features – speed, back up or redundancy options, security protection, etc. A server doesn’t need to be located in your hometown. However, it should be situated in a safe place (think tornados, hurricanes, flooding, electrical outages, etc.) overseen by professionals who can … Read more

Why Promote Just One Event at a Time?

Online Ticketing System

Many events organizers want and need to promote more than a single event. In reality, they need to promote all their events, as ticket sales revenue is crucial to covering operating costs. Sponsor dollars only go so far these days. The thought of annoying customers by requiring them to purchase each event ticket individually is … Read more

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