According to comScore, although 60% of all browsing happens on mobile devices only 15% of online purchases are made on mobile. Think shopping versus buying. According to the University of Pennsylvania, The Wharton School’s marketing professor emeritus Stephen J.…
If your event is looking to sell merchandise online, several shopping carts are available for WordPress. Probably the best free version is the plugin or extension WooCommerce. The shopping cart itself is free, but add-ons require a fee. For…
The vendor Elegant Themes makes a WordPress theme and page builder combination named Divi. It offers a wide selection of themes and is a fairly good page builder. To access, Divi, a user will be asked to join. The…
A page builder will make it much easier to lay out webpages. Several are available in the marketplace, but one named Elementor is extremely good. Like many options available today, it has a free and paid version. The free…
WordPress is a content management system. Its themes are pre-built, so it is fairly easy to simply add a theme and then customize your festival or event’s webpages providing you have a little website development know-how. Design templates will…
What allows a cheap hosting company to be cheap? An oversimplified answer is the resources – the server processor, limited RAM (random access memory) and a shared server. When you compare processing power with other services, it’s more likely…
An endless number of hosting services are available each offering a variety of features – speed, back up or redundancy options, security protection, etc. A server doesn’t need to be located in your hometown. However, it should be situated…
It’s not unusual for festival organizers to want to offer their customers more options than a single or multi-day ticket. Quite often they also want to package a group of event tickets into a festival pass. Finding an online…
In its early years, the local community festival was a huge success. The crowds were big, volunteers readily signed on, sponsors waited in line and the event raised enough to cover its costs and then some. Excess funds were…
Breaking it Down with this List of Best Practices Summer calendars are filled with beer, wine, food, music and literary festivals of all types, plus air shows. This list of best practices to promote and market summer festivals is…