Events organizers, staff and volunteers want and need the ability to process credit card transactions securely, correctly and in a timely manner. It doesn’t matter whether it’s someone standing at the Ticket Office looking to purchase tickets, a guest at…
Perhaps not everyone has had this experience, but there are some events where crowds build before the doors open. New Year’s Eve parties are a perfect example, especially those where hors d’oeuvres, an open bar and buffet dinners are included.…
Online Calendar of Events While event calendars could easily be mentioned when discussing chambers of commerce or destination management organizations (DMOs), they are important enough to highlight on their own. The number and types of event calendars range from basic…
Many cities, destination marketing organizations (DMOs) and chambers of commerce have a public relations (PR) or communications department or outsource their PR efforts to a firm specializing in this service. These agencies are obligated to those paying them and their…
The fire that fuels many non-profits is its membership. Providing members something otherwise inaccessible is what defines the inner circle from the outer circle. I’m special. You’re not. Be special. Be a member. Q. But how does this translate operationally…
Chamber of Commerce Use others to get the word out! But first decide if their (the third party’s) audience or membership base is indeed your potential audience. For instance, determine if joining an organization such as a chamber of commerce…
Facebook – the ever-changing Facebook – can be used in multiple ways to reach potential ticket buyers. #1 Place your event on your calendar. #2 Ask each performer to put the event on their calendar and reach out to their…
In the not so distant past, the answer would have been: Promote to your existing database (previous ticket holders). The assumption was made that past ticket buyers were more likely to become ticket holders again. In some cases, this database…
Promoting to your existing database remains the top resource. While it’s great to have the names and mailing addresses, an email address is the most valuable bit of information these days. Keep the post office address handy though. When a…