Maximizing Non-Profit Membership Relationships

The fire that fuels many non-profits is its membership. Providing members something otherwise inaccessible is what defines the inner circle from the outer circle. I’m special. You’re not. Be special. Be a member. Q. But how does this translate operationally when it comes to event ticketing and registration? A. Simple. Create promotion codes, which really … Read more

How to Sell Tickets to Your Event Using Community Relationships

State or County Tourism Agencies These are often called DMOs – destination management organizations – and many are funded by taxes collected by hotels for each night a guest stays. The more successful each DMO is in filling hotel rooms, the more dollars become available to promote. And so the cycle continues to grow and … Read more

How to Sell Tickets to Your Event – Membership Organizations

Chamber of Commerce Use others to get the word out! But first decide if their (the third party’s) audience or membership base is indeed your potential audience. For instance, determine if joining an organization such as a chamber of commerce will benefit your event. Are other chamber members your potential customers? The crux of any … Read more

How to Sell Tickets to Your Event Using Facebook

Facebook – the ever-changing Facebook – can be used in multiple ways to reach potential ticket buyers. #1   Place your event on your calendar. #2   Ask each performer to put the event on their calendar and reach out to their fan base. #3   Create not only your event’s business page, but also set up a … Read more

How to Sell Tickets to Your Event – Overview

In the not so distant past, the answer would have been:  Promote to your existing database (previous ticket holders). The assumption was made that past ticket buyers were more likely to become ticket holders again. In some cases, this database included members when an organization had members or those who make donations. Place ads in … Read more

How to Sell Tickets to Your Event: Previous Ticket Holders

Promoting to your existing database remains the top resource. While it’s great to have the names and mailing addresses, an email address is the most valuable bit of information these days. Keep the post office address handy though. When a bounced email is returned, use the postal mail to reach out to them and invite … Read more

You Can Make a Difference

It doesn’t matter how old you are, you can still make a difference. Just ask Mae Holyoak, age 11, who began selling lemonade six years ago with friends. The goal then was to raise funds for Mississippi’s Natchez-Adams County Humane Society. The lemonade stand has netted approximately $18,000 for the humane society since inception. Pictured … Read more

Determining an Event’s Cash Flow

When your treasurer knows how to project cash flow, they create an invaluable tool to the event’s leadership, providing historical data is available and weather conditions remain similar. Not all pre-sales (merchandise and tickets), concession fees, etc. generate enough funds to offset the expenses of entertainment, sound and lighting, concession tents, trailers, telecommunications equipment, security, … Read more

Creating In-Kind Contribution Forms

In-Kind Contributions Thank You

The best in-kind contribution form comes in two parts. The main portion should be given to the person making the donation, while the remainder should be submitted to the event’s designated contact (master list keeper). All volunteers soliciting in-kind contributions should be required to collect a completed form and return it to the volunteer building … Read more

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