Many cities, destination marketing organizations (DMOs) and chambers of commerce have a public relations (PR) or communications department or outsource their PR efforts to a firm specializing in this service. These agencies are obligated to those paying them and…
The fire that fuels many non-profits is its membership. Providing members something otherwise inaccessible is what defines the inner circle from the outer circle. I’m special. You’re not. Be special. Be a member. Q. But how does this translate…
State or County Tourism Agencies These are often called DMOs – destination management organizations – and many are funded by taxes collected by hotels for each night a guest stays. The more successful each DMO is in filling hotel…
Chamber of Commerce Use others to get the word out! But first decide if their (the third party’s) audience or membership base is indeed your potential audience. For instance, determine if joining an organization such as a chamber of…
Facebook – the ever-changing Facebook – can be used in multiple ways to reach potential ticket buyers. #1 Place your event on your calendar. #2 Ask each performer to put the event on their calendar and reach out to…
In the not so distant past, the answer would have been: Promote to your existing database (previous ticket holders). The assumption was made that past ticket buyers were more likely to become ticket holders again. In some cases, this…
Promoting to your existing database remains the top resource. While it’s great to have the names and mailing addresses, an email address is the most valuable bit of information these days. Keep the post office address handy though. When…
It doesn’t matter how old you are, you can still make a difference. Just ask Mae Holyoak, age 11, who began selling lemonade six years ago with friends. The goal then was to raise funds for Mississippi’s Natchez-Adams County…
In a short answer, they protect the event. In the long answer, they make sure checks and balances are in place and take a broad brushstroke look at the event to make sure the “business” of running a business,…
When your treasurer knows how to project cash flow, they create an invaluable tool to the event’s leadership, providing historical data is available and weather conditions remain similar. Not all pre-sales (merchandise and tickets), concession fees, etc. generate enough…